Taylor Swift and Karlie Kloss share Chiefs suite as Kansas City routs the Jets

Taylor Swift had an old friend beside her on Sunday when the Kansas City Chiefs beat the New York Jets 35-12 at Arrowhead Stadium. Supermodel Karlie Kloss, one of the most visible friends of Swift's 2010s pop era, sat with her in the singer's box.

The game was Swift's fourth Chiefs appearance of the season and a milestone for her husband, Travis Kelce. The tight end played his 200th NFL game in the team's ninth game of the year. Swift, 36, wore a red sweater and watched with her parents, Andrea and Scott Swift. Deadline reported that WNBA star Caitlin Clark joined the group in the box later in the game.

The pairing drew attention because of the friendship's long public history. Swift and Kloss became friends in 2013. Two years later, Kloss appeared in the music video for "Bad Blood," turned up in video segments and onstage during the 1989 World Tour, and shared a Vogue cover with Swift. Later, the two were photographed together less often, and that prompted public speculation about the friendship. Kloss attended an Eras Tour concert in Los Angeles in August 2023. This summer she was among the guests when Swift and Kelce married on July 3 at Madison Square Garden.

Asked about the wedding during a July appearance on the Today show, Kloss said little.

"Listen, I try to protect the privacy of my friends' personal lives," she said. "But what I will say is that they're an amazing couple and I'm so happy for them."

That answer gave interviewers almost nothing to work with. Sunday's seating chart told fans more than the interview did. A wedding invitation and a seat in the box at Kelce's 200th game suggest a friendship that is still close, whatever its quieter years looked like from outside.

The trip to Kansas City also required some effort. Kloss and her husband, Joshua Kushner, live in New York, and Sunday's game was not a road trip for the Chiefs. If Kloss was cheering for the home team, the result made the travel worth it.

For Kloss, the cameras on Sunday caught her in the middle of a busy stretch in business. She and Kushner recently struck a deal to bring back LIFE magazine. It is the latest move for a couple who have been buying established fashion and culture titles. Through Bedford Media, where Kloss is chairwoman, they acquired the British style magazine i-D in 2023. In 2020, Kloss joined an investor group that bought W Media, publisher of the oversized fashion magazine W. That group also included producer Jason Blum, model Kaia Gerber and Formula One driver Lewis Hamilton.

LIFE is the most ambitious of these bets. The name carries huge nostalgic weight, built on decades as one of the best-known American picture magazines. Nostalgia alone does not pay printing bills, though, and earlier attempts to revive the title did not last. Kloss and Kushner appear to be buying a famous brand first and planning to work out the business model afterward. That approach is risky, but the name and its archive are an unusually strong place to start.

Kushner also has a deal underway in sports. He recently announced that he is buying the Los Angeles Lakers together with Bob Iger for $12.5 billion. If that purchase closes, Kloss could soon be the one hosting friends in a box at a pro game.

Swift's suite at Arrowhead has had a rotating cast of famous guests all season. At the Sept. 14 game against the Denver Broncos, she was seen with Tom Cruise. She returned on Sept. 20 for the Indianapolis Colts game. On Oct. 18, against the Los Angeles Chargers, she watched with musician Este Haim and Clark. That appearance came one day after she surprised guests at the 2026 Academy Museum Gala in Los Angeles. At the gala, which honored John Carpenter, Colman Domingo and Charlize Theron, she played a short set that included the first live performance of "The Fate of Ophelia."

The guest list now spans Hollywood, music, sports and, with Kloss, media ownership. Every one of Swift's game appearances becomes its own news story, and the box is now one of the most closely watched seats in the NFL. It is used for something other than football, too: it shows which parts of Swift's life she is willing to share in public.

On the field, Kelce's 200th game ended in a 23-point win for the Chiefs. In the suite, the main story for fans was simply that Kloss was there.