Alex Cooper, Matt Kaplan and their company Unwell sign with CAA after UTA exit

Alex Cooper, the host of the "Call Her Daddy" podcast, has signed with Creative Artists Agency along with her husband, film producer Matt Kaplan, and Unwell, the media and entertainment company the couple runs. The agency will represent all three.

The deal follows weeks of talks, according to Variety. It also comes after Cooper left UTA, her agency for a number of years, earlier this summer. Deadline reported that a move to CAA was expected when she left.

CAA plans to help the pair grow Unwell and develop original intellectual property.

In August, Unwell took a strategic investment from WTSL, the investment firm run by Patrick Whitesell. That deal valued the company at $500 million.

Unwell was founded in 2023 and grew out of the popularity of "Call Her Daddy," which Cooper launched in 2018. The podcast is known for frank conversations with prominent figures from entertainment, sports, politics and culture. It is distributed through a partnership with SiriusXM, which also runs an Unwell audio channel on its satellite radio service.

The company now aims its content at Gen Z women. It says it wants to make original programming, develop new talent, and create entertainment and experiences for younger audiences.

Its film and TV work spans several streaming services:

• Netflix: the reality series "Let's Marry Harry" and an adaptation of Hannah Grace's novel "Icebreaker"
• Hulu: a documentary, the reality series "Love Overboard," and "You Deserve To Know," a drama in development starring Nina Dobrev and Paul Wesley
• Disney+: a 20th anniversary special for "Hannah Montana"

Unwell is also developing an adaptation of the novel "Deep End."

The company has built a slate on YouTube as well. Its offerings there include two reality competition series, "Unwell Winter Games" and "Unwell Summer Games." The Unwell Network has introduced seven new programs in 2026. Unwell has also launched its own in-house advertising and creative agency.

Kaplan is an entrepreneur and producer. His credits include the "To All the Boys I've Loved Before" franchise, "The Perfect Date" and "Spontaneous." Deadline reported that Cooper and Kaplan also run TRNDG, which includes "Call Her Daddy" and Kaplan's film and TV business.

Over the past year, the couple has added several executives to Unwell's leadership. They work alongside chief marketing officer T.J. Marchetti.

• Joanne Bradford, a media and technology veteran, is president.
• Samir Sama, who previously worked at the NFL and the Raine Group, leads ventures and corporate development.
• Mina Lefevre, formerly of Meta and Disney, is chief content officer and head of television.
• Lagen Nash, formerly of Misfits Gaming and Fox Networks Group, is executive vice president of revenue.
• Olivia Owen, a former CAA agent, is head of talent.

Deadline described the past stretch as difficult for the couple professionally. Unwell closed a drinks business earlier this year. Kaplan also faced accusations that the workplace he ran at Unwell was overly aggressive and toxic, according to Deadline. The outlet also noted that Cooper recently had a baby.

The couple's legal representation stays the same. Matt Thompson and Emily Zipperstein of Sidley Austin LLP continue to represent Cooper, Kaplan and Unwell. They are joined by James Feldman of Lichter Grossman Nichols Feldman Rogal Shikora & Clark and Shaun Gordon of Weintraub Tobin.